Privacy Policy
This Privacy Policy explains how MIEM LLC, doing business as Apexia Living (“Apexia Living,” “we,” “us,” or “our”) collects, uses, and shares information in connection with the Android mobile application Plain Jumper: Retro Edition (the “App”), distributed through the Google Play Store.
The App is a casual single-player game. It does not require account creation, registration, or login. The information described below is collected automatically through the App and through the third-party services we use to operate, analyze, and monetize it.
1. Who we are; how to contact us
Controller / business: MIEM LLC dba Apexia Living
Privacy contact: admin@apexialiving.com
You may contact us at the email above to exercise any privacy right described in this policy or to ask questions about our practices.
2. What information we collect
Because the App has no login, we do not collect your name, email address, phone number, or any other directly identifying account information. We collect or receive the following categories of information automatically:
2.1 Device identifiers and technical data
- Android Advertising ID (AAID) — used by our advertising partner (AppLovin) for advertising and measurement, and by Google Analytics for measurement. You can reset or delete this ID through your Android device settings.
- IP address (typically truncated for analytics).
- Device model, operating system version, language, time zone, and similar device/configuration information.
2.2 Gameplay and usage data
- Crash and diagnostic logs — error messages, stack traces, and basic device state at the time of a crash, used to diagnose and fix issues.
- In-app events and usage analytics — for example, level starts and completions, session duration, App version, and similar interaction events.
2.3 Advertising data
- Ad impression and engagement data — for example, that an ad was shown, viewed, or clicked, and limited contextual information about the App and device. Personalized advertising additionally relies on your AAID and signals provided by our advertising partner.
We do not intentionally collect:
- account credentials (none required),
- precise location data,
- contacts, photos, microphone, or camera content,
- payment information (the App is free; we do not currently use Stripe or any other payment processor in the App),
- health, biometric, or other sensitive personal information.
If we add features in the future that change the data we collect (for example, leaderboards, in-app purchases, or push notifications), we will update this policy and provide reasonable notice.
3. How we use information
We use the information described above to:
- operate, maintain, and improve the App;
- diagnose crashes, debug issues, and improve stability and performance;
- understand how the App is used (level difficulty, session length, retention) so we can improve gameplay;
- serve and measure advertising, including, where lawful, personalized advertising via AppLovin;
- detect, prevent, and address fraud, abuse, security incidents, and violations of our Terms of Use;
- comply with legal obligations and enforce our rights.
Lawful bases under GDPR and UK GDPR. Where GDPR or UK GDPR applies, we rely on:
- Legitimate interests — for measuring and improving the App, securing it, and serving non-personalized ads (we have balanced these interests against your rights);
- Consent — for personalized advertising and any non-essential analytics, where required by applicable law (e.g., Article 5(3) of the ePrivacy Directive in the EU; PECR in the UK). Where consent is required, we (and our partners) will request it via a consent management mechanism, and you may withdraw consent at any time;
- Legal obligation — for compliance with applicable law.
4. Who we share information with
We share the categories of information described above with the following third parties. Each operates under its own privacy policy.
| Recipient | What we share | Purpose |
|---|---|---|
| Google LLC (Google Analytics, Google Play services, Firebase if used) — policies.google.com/privacy | AAID, device identifiers, IP address, App usage events, crash data | Analytics, performance monitoring, App distribution |
| AppLovin Corp. (AppLovin MAX mediation and demand partners) — applovin.com/privacy | AAID, IP address, device and ad signals, ad engagement events | Mobile advertising and monetization, including, where permitted, personalized ads |
We may also share information:
- with service providers and contractors who help us operate the App (for example, hosting, error reporting), bound by contractual confidentiality and data-protection obligations;
- in connection with a business transfer (merger, acquisition, financing, sale of assets);
- when required by law, court order, or to protect rights, safety, or property of Apexia Living or others.
We do not sell personal information for money. Our use of third-party advertising via AppLovin may, however, qualify as “sharing” or “selling” of personal information under the CCPA/CPRA when ads are personalized — see Section 8 below for your opt-out rights.
5. Cookies and similar technologies
The App does not use cookies in the way a website does. It does use mobile advertising and analytics SDKs (Google, AppLovin), which rely on device identifiers (such as AAID) and on-device storage. You can manage these through your Android device settings (see Section 7).
6. International data transfers
Apexia Living is based in the United States. Our service providers may also process information in the United States and other countries. If you access the App from the EEA, the UK, Canada, or another jurisdiction with data-export rules, your information will be transferred to and processed in jurisdictions that may not offer the same level of protection as your home jurisdiction.
Where required by law, we and our service providers rely on appropriate safeguards for these transfers, including the EU Standard Contractual Clauses and UK International Data Transfer Addendum, and equivalent mechanisms for other jurisdictions. You may contact admin@apexialiving.com to request more information about the safeguards we use.
7. Your choices and controls
7.1 Advertising controls (Android)
- Reset or delete your Advertising ID: Go to Settings → Google → Ads on your Android device, then tap Reset advertising ID or Delete advertising ID (depending on your Android version).
- Opt out of personalized ads: In the same Ads menu, enable Opt out of Ads Personalization.
- AppLovin opt-out and rights requests: See applovin.com/privacy.
- Google Analytics opt-out (mobile): Manage via Settings → Google → Ads and Google’s account-level controls; see tools.google.com/dlpage/gaoptout for related information.
7.2 Uninstalling the App
You can stop all data collection by the App by uninstalling it from your device.
8. Your privacy rights
We recognize and honor the privacy rights described below. To exercise any right, contact admin@apexialiving.com with enough information for us to verify your request (for example, your AAID if you would like us to delete information associated with it).
8.1 Rights under GDPR (EEA) and UK GDPR
If you are in the EEA or UK, you have the right to:
- access the personal data we hold about you,
- rectify inaccurate data,
- erase your data (“right to be forgotten”),
- restrict processing,
- object to processing based on legitimate interests or for direct marketing,
- portability for data you have provided to us,
- withdraw consent at any time where processing is based on consent,
- lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner’s Office, ico.org.uk).
8.2 Rights under CCPA / CPRA (California)
California residents have the right to:
- know what personal information we collect, the sources, the business or commercial purpose, and the categories of third parties with whom it is shared;
- delete personal information we have collected from you;
- correct inaccurate personal information;
- opt out of “sale” or “sharing” of personal information (as defined under the CCPA/CPRA), including for cross-context behavioral advertising;
- limit use of sensitive personal information (we do not use sensitive personal information for purposes that trigger this right);
- non-discrimination for exercising these rights.
To opt out of “sale” or “sharing” — for example, the use of your AAID for personalized advertising via AppLovin — submit a request to admin@apexialiving.com with the subject line “Do Not Sell or Share My Personal Information.” You may also exercise this right by sending a Global Privacy Control (GPC) signal where supported.
Categories of personal information collected and “shared” in the last 12 months (CCPA categories): identifiers (e.g., AAID, IP address); internet or other electronic network activity (App usage events, crash logs); inferences (limited, derived from usage). Sources: the App and the device. Business purposes: operating the App, analytics, advertising, security and fraud prevention. Third parties for “sharing”: Google, AppLovin (advertising and analytics partners).
8.3 Rights under PIPEDA (Canada)
Canadian residents may request access to and correction of their personal information and may withdraw consent (subject to legal and contractual restrictions). You may also lodge a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca).
8.4 Other jurisdictions
If you reside elsewhere, you may have similar rights under local law. Contact admin@apexialiving.com and we will respond consistent with applicable law.
8.5 Authorized agents
You may use an authorized agent to submit a request on your behalf, subject to verification of the agent’s authority.
9. Data retention
We retain information only as long as necessary for the purposes described in this policy:
- Crash and diagnostic logs: typically up to 90 days, then deleted or anonymized.
- Aggregate or de-identified analytics: retained on a rolling basis (e.g., 14 months for Google Analytics user-level data, in accordance with our configuration), and indefinitely in aggregate form.
- Advertising data held by AppLovin and Google: retained per their respective policies and your device-level controls.
We may retain limited information for longer when required by law, to resolve disputes, or to enforce our agreements.
10. Security
We use reasonable administrative, technical, and physical safeguards to protect information, including encryption in transit (HTTPS/TLS) for network communication. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.
11. Children’s privacy
The App is intended for users 13 years of age or older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has used the App, please contact admin@apexialiving.com and we will take reasonable steps to delete the information.
12. Changes to this policy
We may update this policy from time to time. If we make material changes, we will provide reasonable notice (for example, by updating the “Last updated” date and, where appropriate, by an in-App notice). Your continued use of the App after the changes take effect constitutes acceptance of the updated policy.
13. Contact us
MIEM LLC dba Apexia Living
Email: admin@apexialiving.com
California Privacy Notice (CCPA / CPRA — at-a-glance)
| Disclosure | Answer |
|---|---|
| Categories of personal information collected | Identifiers (AAID, IP), internet/network activity (events, crash data), inferences |
| Categories of sensitive personal information collected | None |
| Sources of personal information | The App; the device; advertising and analytics partners |
| Business / commercial purposes | Operating the App, analytics, advertising, security |
| Categories sold or shared (cross-context behavioral advertising) | Identifiers, internet/network activity (with AppLovin and Google) |
| How to opt out of sale/sharing | Email admin@apexialiving.com with subject “Do Not Sell or Share My Personal Information,” or send a Global Privacy Control signal |
| Retention | See Section 9 |
| Right to non-discrimination | We will not discriminate against you for exercising any CCPA/CPRA right |
EEA / UK Notice (GDPR / UK GDPR — at-a-glance)
| Disclosure | Answer |
|---|---|
| Controller | MIEM LLC dba Apexia Living |
| Contact | admin@apexialiving.com |
| Lawful bases | Legitimate interests; consent (for personalized ads / non-essential analytics where required); legal obligation |
| Recipients | Google LLC; AppLovin Corp.; service providers |
| International transfers | EU SCCs / UK IDTA where required |
| Data subject rights | Access, rectification, erasure, restriction, objection, portability, withdraw consent, complaint to supervisory authority |
| Retention | See Section 9 |
| Automated decision-making with legal effect | None |
Canada Notice (PIPEDA — at-a-glance)
| Disclosure | Answer |
|---|---|
| Accountability contact | admin@apexialiving.com |
| Purposes | See Sections 2–3 |
| Consent | Implied for App functionality; express where required (e.g., personalized ads) |
| Access and correction | Contact admin@apexialiving.com |
| Complaints | Office of the Privacy Commissioner of Canada |